Together, we have developed an effective marketing strategy to establish Shoplistics as the ultimate destination for discovering local stores in the beautiful city of Edmonton. Our plan includes utilizing various forms of marketing, such as social media marketing, email marketing, and SEO. The best part is that all these marketing efforts are included in your membership, saving you significant costs.
Starting with social media marketing, we will create engaging videos of your store, produced by our skilled videographer, at our expense. These videos will be showcased on our platforms, welcoming customers and introducing them to your business. In return, we encourage you to promote Shoplistics on your own social media channels. By signing up multiple stores, we will amass a large and diverse audience, while also improving our SEO ranking across search engines.
You might wonder how this will benefit you. The answer lies in the fact that, as our audience grows through cross-promotion, customers may discover your store through another store’s platform on our site. This exponential growth potential is where we expect to see the most significant results. Additionally, by leveraging SEO, we can increase organic traffic to your store, provide a high return on investment, enhance user experience, and offer targeted marketing opportunities. SEO will play a vital role in the success and expansion of our digital shopping mall, benefiting all participating stores.
As customers sign up to our website via email, our email marketing strategy will come into play. Through this strategy, we will organically grow our customer base by reaching out to your customers and those of other shops. We will send monthly newsletters featuring sales provided by you and us. For each transaction made, we collect a 10% commission, along with an additional $0.50 per item. However, we do not intend to keep all the commission for ourselves. As a new venture, we strive for growth and will reinvest the commission to fuel the expansion of the shopping mall.
Moreover, we aim to offer our customers monthly deals, where they can enjoy a 10% discount on products through Shoplistics. This initiative will not only help to boost sales for all stores but also attract more customers to our digital shopping mall. You can also collaborate with us to arrange sales at your shop, and we will make sure to promote these events across our social media channels and through email marketing campaigns. Our ultimate goal is to see your success become our success, as stated by my co-founder and partner, Tabatha Courtoreille.
In conclusion, our marketing plans encompass a comprehensive strategy that combines social media marketing, email marketing, and SEO to promote your products and ensure the growth of Edmonton’s newest online digital shopping mall.
